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1 Chapman, Merrill Rick
перс.упр. Чапмен, Мерил Рик (автор известной книги "In Search of Stupidity"; работал программистом, инженером, сотрудником отдела продаж в компьютерной отрасли с 1978 г.; президент консалтинговой фирмы Aegis Resources, специализирующейся на консультировании копмьютерных компаний)See: -
2 In Search of Stupidity
док.упр. "В поисках глупостей" (книга, написанная М. Чапменом в качестве контр-тезиса к известной книге "В поисках успешности" Т. Питерса и Р. Уотермена; многие компании, представленные в последней книге как образцы успешности — Atari, IBM. Xerox, DEC и др. — в последующее десятилетие оказались не столь успешными; М. Чапмен выдвигает точку зрения, что в отрасли часто устанавливается стереотип успешной модели управления или начинает доминировать какая-л. концепция управления, но ни одна модель или концепция не является универсальным решением в любой ситуации и зачастую обычный здравый смысл работает гораздо эффективнее; полное название книги "In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters")See:Англо-русский экономический словарь > In Search of Stupidity
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